The Honest Truth About Starting a Beauty Brand: Insights from Frühling94's Founder

Frühling94 is a Berlin-based brand that brings a breath of fresh air to the beauty industry. The owner and the creative mind behind the brand, Anastasia focuses on sustainability by combining natural ingredients and eco-friendly practices with genuine care for her customers. Frühling94 provides a rejuvenating escape for busy women right in their bathrooms. The fruity body scrubs feel like a gentle massage for the heart.

Read more here and find out, Anastasia shares her journey behind Frühling94, the challenges of launching a beauty business from scratch, and the realities of succeeding in this competitive industry.